Intelligent Tech Channels LATAM Issue 13 | Page 41

EXPERT SPEAK software running in ‘ n ’ environments and managed from a single point .
For the client / user , however , none of this complexity appears . What arrives for them is the charm of a digital experience without scares and without friction .
Conversational AI environments like ChatGPT , Gemini and Bing Copilot are the
AI , Machine Learning and behavioral analytics create an extremely complex and distributed digital platform . most visible face of this transformation . It is now possible to interact with software platforms as if a ‘ human ’ conversation were taking place , through voice or text messages .
Instead of jumping from one site to another or from one app to another , the idea is to ‘ talk to the Internet ’ to get what you are looking for in the digital economy – an experience akin to an unlimited mix of content and services , dynamically created to answer any question or meet any need that specific user may have .
The premise of this change is to break down the barriers between websites / apps ( organized as silos of information and business logic ) and offer a much superior user experience .
It is in this context that Conversational AI platforms dismantle the barriers that exist in the traditional digital structure of companies . These new technologies understand the user ’ s needs and can connect the person to the best resources , content and services from across the Web . The columns of this concept are :
• Users first : Interacting with the AI platform provides a personalized and streamlined web experience .
• The Web Hub : Conversational AI platforms become the meeting place for all assets that are online .
• Rethinking business : With this model , the consumer ’ s gaze will no longer focus on a particular page or app . This requires the reinvention of advertising models on the Internet .
These platforms represent a fundamental shift in the way each person experiences the digital world – promising a future in which
INTELLIGENT TECH CHANNELS LATAM 41