INTELLIGENT MOBILE TECHNOLOGY
Claro Perú selects iBASIS for A2P monetization and exclusive gateway to terminate all global A2P SMS traffic
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BASIS , a leading provider of communications solutions for operators and digital players worldwide , has announced an agreement with Claro Perú to implement its comprehensive A2P messaging monetization solution .
As a result , iBASIS will become the exclusive gateway for terminating all internationally originated A2P SMS traffic into the network of Claro Perú , a Peruvian leading mobile operator .
Claro Perú will use iBASIS as the sole entry point for aggregating all international A2P SMS traffic and terminating it within the Claro Perú network . The iBASIS Messaging Managed Services solution will ensure A2P traffic monetization .
The partnership illustrates the significant opportunity for operators to capitalize on the expanding A2P messaging market through legitimate SMS terminating routes .
In 2022 , A2P SMS accounted for 96.6 % of total business messaging traffic , and global A2P SMS spend is expected to rise to US $ 35.36 billion by 2027 . The global A2P messaging market size is projected to grow to US $ 84.8 billion by 2029 .
“ At Claro Perú , we are delighted to collaborate with iBASIS , an industry leader recognized for its dedication to quality and optimized customer service to mobile operators ,” said Mariano Orihuela Medrano , Director of Corporate Marketing at Claro Perú . “ This strategic initiative is part of our on-going commitment to continually expand and enhance all aspects of our A2P messaging business . We focus on innovating and ensuring a high-quality and secure experience to push further adoption of the channel .”
“ Claro Perú has been a catalyst for change , driving innovation and enhancing customer satisfaction . We are thrilled they have chosen iBASIS as their exclusive gateway for international A2P traffic termination . By implementing our advanced A2P SMS monetization solution , they gain control over the delivery of all international A2P SMS traffic into their network and drive SMS revenues in a sustainable manner ,” said Edwin van Ierland , COO of iBASIS .
“ This decision aligns with our commitment to fostering sustainable A2P messaging growth and will enable Claro Perú to leverage our multi-channel monetization capabilities , including RCS , in the future .” •
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