ENTERPRISE TECHNOLOGY
a deep understanding of customer needs will be crucial for success in this new era . It ’ s worthwhile mentioning the value that partners with knowledge over specific verticals can provide to their customers .
In all cases , investing in the development and upskilling of these partners are critical to ensure a robust and effective network that can tackle the future challenges of the cybersecurity market .
What strategies are you employing to maintain a competitive edge in the Latin American market ?
We are focused on three main pillars : strategic partnerships , continuous training for our channel partners and innovative solutions .
First , we work closely with our partners to understand the challenges and opportunities of each market . It ’ s not a onesize-fits-all model ; we customise support based on regional needs .
Second , we invest heavily in training and capacity building for our partners . We want them to not only know our products but also understand how to solve real customer challenges . This builds trust and strengthens long term relationships .
Lastly , we are always evolving our portfolio of solutions . With the rise of cyberthreats in the region , solutions like our XDR and NDR have become essential for more proactive and intelligent security . Innovation is key to staying ahead in the ultracompetitive cybersecurity arena .
What opportunities do you foresee in the IT industry , particularly concerning channel partnerships in Latin America ?
In the realm of cybersecurity , we ’ re seeing Latin American companies becoming more aware of threats and looking for more robust solutions . This creates a great opportunity for partners who can offer not just products but also local expertise in implementation and support .
Plus , with the continuous growth of cloud solutions , companies are increasingly migrating its applications to the cloud . Channel partners have the chance to help their clients implement , manage and optimise these new environments , ensuring the security of their data .
In Hillstone ’ s channel program , we ’ ve got room and growth actions for both newcomers and incumbents . For the newcomers , we provide intense support and comprehensive training , including modules on our solutions and best market practices . The idea is to help them transition smoothly and quickly , allowing these new partners to establish themselves and become competitive in no time . We also promote marketing initiatives and business development efforts to help them win their first clients and build a solid foundation .
20 www . intelligenttechchannels . com / latam