LATAM
ENTERPRISE TECHNOLOGY
ENTERPRISE TECHNOLOGY
Expanding the role of channel partners in Latin America
Pedro Bellucci , Channel Sales Manager at Hillstone Brazil , tells us how the company approaches upskilling channel partners , discusses their role in Latin America and explains how he sees their role evolving .
Pedro Bellucci , Channel Sales Manager at Hillstone Brazil
cCan you give us an overview of your company ’ s current focus in the Latin American IT landscape ? Hillstone is a global AI-based cybersecurity player that has been developing its market in Latin America for over five years , primarily focusing on Brazil . It ’ s a vast country with numerous business opportunities across various verticals . Our consistent portfolio and ecosystem provide the necessary traction for increasing our revenue year over year .
Our strategy has evolved significantly during this time . We ’ ve developed more tools and resources for our partners , implemented more advanced cybersecurity solutions – including AI platforms for NDR ( Network Detection and Response ) and XDR ( Extended Detection and Response ). For the few last years we gained traction in various segments , such as finance , to name just one . Another vertical where we have been expanding our presence is telecom .
How do you see the role of channel partners in Latin America evolving in the next few years ?
Channel partners are extremely important for market penetration and , additionally , in their skills to deliver productive capacity to LATAM CIOs and CISOs . This refers to the need for skilled and well-trained individuals to implement and sustain a variety of cybersecurity products and solutions available in the market . In the coming years , we expect the role of these partners to expand even further , especially as companies become more aware of the importance of cybersecurity in their daily operations .
As technology advances and cyberthreats become more sophisticated , channel partners will need to adapt and offer more innovative and tailored solutions . This means that technical knowledge and the ability to implement solutions effectively will become even more critical . Moreover , with the on-going growth of Digital Transformation , many companies are migrating to cloudbased environments , requiring channel partners to have expertise in managing and securing data in extremely distributed and complex clouds .
The channel chain will always be a strategic point for brand growth in Brazil and worldwide . The partners that stand out will be those who not only sell products but also provide on-going consulting and support to their clients . Building strong relationships and having
In the coming years , we expect the role of these partners to expand even further .
INTELLIGENT TECH CHANNELS LATAM
INTELLIGENT TECH CHANNELS
19