The CoE is a project in collaboration with IBM and is available to business partners in the region to support them in the co-creation of solutions and generation of new business opportunities for their customers .

The CoE , is a competency center that offers business partners and companies in the region the opportunity to learn about and explore cutting-edge technologies for the industry , such as AI , data , automation , customized solutions and sustainability , that impact and solve business challenges .

In addition , customers also count with the support during the sales cycle to commercialize disruptive solutions . The center is already available to partners in Brazil and will soon be operational in the rest of the countries in LAC .

Otavio Lazarini , President , TD SYNNEX , Latin America and Caribbean , said : “ We have the privilege of being a bridge between the companies that develop the technology and the channels that bring them to market . We have common goals and responsibilities with the vendor and also with the resellers . The TD SYNNEX CoE we are opening with IBM will serve as a focus for innovation and best practices around new technologies .

“ Our customers will benefit from unmatched expertise , leading-edge solutions and a commitment to continuous improvement , ultimately driving superior business results and competitive advantage .”

Tonny Martins – President and Technology General Manager , IBM Latin America , said : “ At IBM , we believe that collaboration is key to enabling new and powerful ways to create impact in business transformation . The creation of the TD SYNNEX CoE with IBM ’ s support , will enable our partners to create a differentiator in the market by creating or enhancing their solutions with disruptive technologies such as automation , data and AI .

“ Innovative solutions allow not only to optimize internal processes , but also to create new opportunities , essentially contributing to sustainable economic growth and strengthening long-term competitiveness .”

New technologies and constant support for business partners

With the growth expectations and the opportunities presented by the IT market in the region , there is also a need to be prepared to respond efficiently to a challenging scenario . In this sense , strategic skills development and training are essential .

The TD SYNNEX CoE is headquartered in São Paulo , Brazil , and has support locations throughout the LAC region . It is supported by a multidisciplinary team focused on enhancing the capabilities of all business partners and driving their technical excellence . Areas of expertise include IBM software ( data , AI , business automation , IT and security automation ), storage and Red Hat ( Openshift , Ansible and RHEL ).

For Alvaro Andrade , Director , Vendor Management for IBM and Red Hat in TD SYNNEX LAC , the CoE seeks to address partners concerns related to the use of IBM technologies – what is the best strategy to incorporate them in the market – and how to prepare their teams and customers and develop the best solutions for them .

“ Offering partners a unique experience is the main objective of the CoE . We are looking for our partners to have the ability to use IBM and Red Hat solutions more effectively , create solutions together , position them in the market and accompany their customers in the development of projects ,” said Andrade .

The CoE will be connected to the entire LAC region and TD SYNNEX is making significant investments in three pillars :

• First , in human resources . The center has more than 25 professionals located in different countries across the region .

We have the privilege of being a bridge between the companies that develop the technology and the channels that bring them to market .

22 www . intelligenttechchannels . com / latam