ENTERPRISE TECHNOLOGY
These investments are important because they allow F5 to provide its customers with the tools they need to stay ahead of security threats and deliver applications securely .
Can you discuss the cybersecurity measures you ’ re implementing to protect both your organization and your channel partners ?
F5 recognizes the importance of cybersecurity for both itself and its channel partners . Here are some key measures being implemented : businesses migrate and manage their applications effectively .
• Specialization in emerging technologies : Partners with skills in areas like Artificial Intelligence , Internet of Things ( IoT ) and cybersecurity will be in high demand to support businesses in their Digital Transformation journeys .
• Value-added services : Moving beyond just product sales , partners will add value by providing services such as consulting , implementation and managed services . This will allow them to build stronger relationships with customers and become trusted advisors . One segment that is rising in LATAM is related to Managed Secured Services Providers ( MSSPs ), with high qualified teams that act as a comanager of the user organization internal cybersecurity team .
What are the key technologies you ’ re investing in right now , and why do you think they are important for the industry ?
F5 is recognized by its innovative solutions and is continuously investing in AI and ML based key security technologies to address the evolving threat landscape and empower
businesses to deliver applications securely . Here are some of the most important areas :
• API Security : APIs are becoming a critical part of modern applications , but they also introduce new security risks . F5 offers solutions that help organizations secure their APIs from unauthorized access , data breaches , and other attacks . LATAM is a heavy user of APIs – according to a 2022 study from Postman , one of the largest countries of the region , Brazil , is behind only India and USA in API consuming ( 52,4 billion of APIs ). This country is , also , the fourth largest posting source of APIs – 5.45 billion of languages – of the world .
• Automated Threat Detection and Response : Security teams are increasingly overwhelmed by the volume of security alerts they receive . F5 is investing in automation technologies that can help security teams identify and respond to threats more quickly and effectively .
• Zero Trust Network Access ( ZTNA ): ZTNA is a security model that eliminates the concept of trust on a network . F5 offers ZTNA solutions that can help organizations to secure access to their applications regardless of where users are located .
For F5 :
• Security awareness training for employees : Regular training helps employees identify and avoid cybersecurity threats .
• Strong security policies and procedures : These policies govern how F5 accesses , stores and transmits sensitive data .
• Regular security audits and penetration testing : These activities help identify and address vulnerabilities in F5 ’ s systems .
For channel partners :
• Security training programs : F5 offers training programs to help channel partners improve their cybersecurity posture .
• Security best practices guides : F5 provides resources to help channel partners implement security best practices .
• Joint security initiatives : F5 collaborates with channel partners
F5 actively cultivates partnerships to expand its technology offerings and address broader customer requirements .
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