LATAM
ENTERPRISE TECHNOLOGY
ENTERPRISE TECHNOLOGY
Channel Partners , cybersecurity and competitive strategies
Juan Villalobos , Director of Sales Channels at F5 Latin America , discusses the evolving role of channel partners , key cybersecurity investments , and strategies for maintaining a competitive edge in the region ’ s dynamic IT landscape .
Juan Villalobos , Director of Sales Channels , F5 Latin America
cCan you give us an overview of your company ’ s current focus in the Latin American IT landscape ? Several players in the LATAM digital economy rely on F5 intelligence to protect their businesses . We are talking about banks , government agencies , telecom carriers and customers from all industries and LATAM countries that depend on applications like Internet banking or an
We are continuously innovating the solutions to address the evolving needs of Latin American businesses . e-commerce vendor software engine . F5 is a leading provider of multi-cloud application security and traffic management solutions that help CIOs and CISOs to solve the following challenges :
• Application security : As cyberthreats continue to evolve , F5 is helping Latin American organizations secure their applications with advanced solutions like web application firewalls and bot protection .
• Cloud adoption : With the increasing adoption of cloud computing in Latin America , F5 is providing solutions that help organizations migrate their applications to the cloud securely and efficiently .
• Digital Transformation : F5 is helping Latin American businesses digitally transformed by delivering solutions that optimize application performance , improve user experience , and enable secure and reliable delivery of applications .
At the end of the day , thousands of LATAM B2C and B2B operations are supported by F5 intelligence . So , from the C-Level to consumers , millions of people in Latin America can have a safe and attractive digital life thanks to F5 solutions running in the background of the businesses .
How do you see the role of channel partners in Latin America evolving in the next few years ?
Channel partners are expected to play an increasingly important role in Latin America ’ s IT landscape in the coming years . Here ’ s a breakdown of the key trends :
• Focus on cloud expertise : As cloud adoption accelerates , partners will need to develop deep expertise in cloudbased solutions and services to help
INTELLIGENT TECH CHANNELS LATAM
INTELLIGENT TECH CHANNELS
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