INDUSTRY APPOINTMENTS
Pure Storage announces key regional appointment
Joao Silva , VP EMEA and LATAM at Pure Storage
Pure Storage , an IT pioneer that delivers the world ’ s most advanced data storage technologies and services , announced Joao Silva as Vice President of Europe Middle East and Africa ( EMEA ) and Latin America . Based in the UK , Silva will oversee all aspects of sales , grow market share and help Pure ’ s customers modernize their data and storage management infrastructure .
With over three decades of experience in the storage industry , including 11 years at Pure Storage , Silva is well positioned to deliver the next level of growth in EMEA and Latin America .
His extensive handson knowledge of meeting customer needs and of leading and inspiring expanding teams , will help him deliver on Pure Storage ’ s plan for EMEA and Latin America .
“ I ’ m delighted that Joao is assuming the region ’ s leadership . His customer-centric approach , deep experience in the technology sector and ability to lead teams will help us deliver our platform and drive business outcomes for more customers in EMEA and Latin America ,” said Dan FitzSimons , Chief Revenue Officer , Pure Storage .
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Elea Digital Data Centers appoints Fernanda Belchior as new Marketing Director
Elea Digital Data Centers , a data center infrastructure and colocation platform serving Tier 1 and Tier 2 markets in Brazil , has appointed Fernanda Belchior as its new Marketing Director . Fernanda Belchior joins the company with over 20 years of marketing and communications experience and a decade of experience in the data center industry , with previous marketing roles at Scala Data Centers and Equinix .
“ We ’ re excited to welcome Fernanda Belchior to our executive team at Elea ,” said Alessandro Lombardi , Elea Digital Data Centers Chairman . “ Her extensive background and success spearheading brand-building for major Brazilian companies will be instrumental as we expand our data center footprint across the region .”
Reporting to Tito Costa , the company ’ s CRO , Fernanda Belchior will be pivotal in amplifying Elea Digital ’ s mission to deliver secure , sustainable data center infrastructure , enabling Brazil ’ s booming digital economy .
“ I ’ m thrilled to spearhead this next phase of excellence ,” said Fernanda Belchior .
“ Elea Digital has constructed outstanding data center infrastructure , and I eagerly anticipate taking it to new heights as we continue powering our customers ’ digital futures across Brazil .”
The appointment supports Elea Digital ’ s commitment to targets linked to a new issuance of sustainability-linked bond debentures , including decreasing water usage , maintaining high energy efficiency and upholding its pledge to have over 40 % of managerial roles held by women . •
INTELLIGENT TECH CHANNELS LATAM 43