Intelligent Tech Channels LATAM Issue 13 | Page 21

ENTERPRISE TECHNOLOGY insights , sales enablement , and joint marketing initiatives , to help them capitalize on emerging opportunities and navigate the competitive landscape effectively .
What are the latest trends you see emerging across the channel ?
Across the channel , we are witnessing a growing emphasis on cybersecurity as a top priority for organizations globally , driven by an increase in sophisticated cyberthreats and regulatory requirements . In Latin America specifically , we observe heightened awareness and investment in cybersecurity solutions , particularly in response to rising incidents of cyberattacks and data breaches . Additionally , there is a growing recognition of the importance of holistic cybersecurity strategies that encompass data protection , threat detection and incident response capabilities . Furthermore , advancements in Artificial Intelligence and Machine Learning are playing an increasingly significant role in both cyberattacks and defense mechanisms , underscoring the need for adaptive and intelligent cybersecurity solutions .
Which regions do you see offering the most opportunities for your company ?
While Acronis operates globally , we recognize specific regions within Latin America as key areas of opportunity for our company ’ s growth and expansion . Brazil , Mexico and Colombia stand out as priority markets due to their large population , expanding digital infrastructure and heightened cybersecurity risks . These countries present significant opportunities for Acronis to address the growing demand for comprehensive cybersecurity solutions and establish strategic partnerships with local organizations and service providers . Additionally , we are actively investing in expanding our presence in these regions through initiatives such as the launch of new data centers and targeted marketing campaigns to capitalize on emerging opportunities and drive long-term growth in Latin America . •
Across the channel , we are witnessing a growing emphasis on cybersecurity as a top priority for organizations globally .
INTELLIGENT TECH CHANNELS LATAM 21