Intelligent Tech Channels LATAM Issue 12 | Page 47

CHANNEL CHIEF

LETICIA ROCHA , Enterprise Channels Manager at Blockbit , tells us about how her company works with channel partners , her management philosophy , and how Blockbit ’ s channel partners flourish in a highly competitive market .

wWhat does your position entail ? As Enterprise Channels Manager at Blockbit , my role is to develop and manage the strategic partners that drive our company ’ s success in the cybersecurity market . My focus is to create alliances and strengthen relationships with business partners who sell our products and services , including technology companies , IT consultancies , system integrators and ISPs .

Leticia Rocha , Enterprise Channels Manager at Blockbit
Can you explain how your company works with channel partners ?
Blockbit stands out in working with partners through a robust channel program , which offers attractive discounts , high sales commissions , training , certifications , advanced technical support , chat via Artificial Intelligence and joint marketing programs . This program is designed to enable our partners to offer the best cybersecurity solution on the market to their customers , significantly improving cyberprotection while reducing operational costs . Additionally , we emphasize the importance of registering opportunities to protect our partners and ensure fair and profitable collaboration .
Blockbit stands out in working with partners through a robust channel program .
What is your management philosophy ?
My management philosophy is centered on building successful partnerships by creating value for all parties involved . This means working closely with our partners to understand their needs and goals , and how Blockbit can help achieve them , ensuring a mutually beneficial relationship .
How do your partners deliver Blockbit solutions to end-users ?
Our partners play a crucial role in delivering Blockbit solutions to end-users , including offering our solutions as SaaS . This allows greater flexibility for end-customers in terms of management and scalability of security solutions . Partners are supported with a wide range of resources to ensure they can customize and implement our solutions according to each client ’ s specific needs .
How do you ensure channel partners flourish in a highly competitive market ?
To ensure our partners thrive in a competitive market , Blockbit offers innovative product differentiators , unmatched support – including level 3 support and a range of support tools .
INTELLIGENT TECH CHANNELS LATAM 47