David Montoya , Global Director of IoT Business Development at Paessler , outlines the progress made by the company in Latin America and its channel strategy moving forward .

David Montoya , Global Director of IoT Business Development at Paessler , commented : “ 2023 was a year of historic growth for Latin America . The market continued to embrace monitoring as a critical area in business continuity , and we believe it will remain on this path in the years to come . Additionally , our team has consistently grown to provide better service to our customers , and we have been able to position Latin America as the fourth highestselling sub-region globally , following the US , the German-speaking region and the UK .”

In 2023 , Paessler ’ s offering expanded from a single product with different versions of PRTG to a total of six products : four complementary to PRTG and one independent product focused on the enterprise market : Qbilon .

“ Paessler ’ s offering has expanded like never before ,” said Montoya .

The goal is to provide more and better functionality to companies of all sizes – from SMEs to corporations – to access IT , OT and IoT monitoring , and for enterprise customers to have automatic mapping of resources encapsulated in solution architectures , both on-premise and in the cloud .

The company has highlighted three factors centered on 2023 : 1 . Paessler ’ s team in Latin America grew by 100 %, thanks to the positive market response , offering better possibilities for excellent service , both for customers and the distribution channel .

2 . Paessler continues to form high-level alliances with key players in the sectors it participates in . Last year , it consolidated its alliance with Siemens , the German industrial automation giant , to provide joint support to customers needing to bridge the gap between IT and OT .

3 . It continued to increase its presence in the manufacturing industrial sector through continuous and professional monitoring

David Montoya , Global Director of IoT Business Development at Paessler

of OT operational networks and the connected industrial automation devices .

In terms of market verticals , a novelty in 2023 is that Paessler began focusing specifically on clients in the aerospace sector , including airlines and airports . The work with them included consulting and a better understanding of the main challenges faced in their daily operations .

“ Sales in this vertical in the Latin America region grew by 250 %,” highlights Montoya .

The consolidation of the channel ecosystem continued last year .

“ We sponsored and participated in joint events with our integrators for their end

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