workflows ,” said Bob Pette , Vice President of Enterprise Platforms at NVIDIA . “ Our work with HP will help empower their partners to utilize HP products and solutions , powered by NVIDIA , to cater to customer AI needs across the entire channel ecosystem .”

“ With HP , we feel prepared for the future ; their commitment to innovation and their unwavering support gives us the confidence to face any challenge that comes our way ,” said Alessandro Cattani , Chief Executive Officer , Esprinet Group . “ Our trust in HP is steadfast – they ’ ve proven to be a reliable partner that ’ s dedicated to our success .”

Amplify Growth Plays

Starting in May 2024 , all HP Amplify Commercial Partners will have access to Amplify Growth Plays , a new program built around HP ’ s growth categories . Combined with unique tools , advanced capabilities and compensation elements , Growth Plays

Partners are essential to unlocking growth opportunities and serving customers .

rewards participants with tailored benefits to drive incremental partner profitability .

Based on valuable insights and feedback from its global partner community , HP continues to enhance capabilities within the Amplify program . Today , HP introduced its latest Growth Play focused on AI Data Science designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specializations . Additional Amplify Growth Plays launched May 1 , 2024 , include digital services , video collaboration and active care services .

Simplifying the HP Amplify Partner Program

To increase access to HP ’ s expanded product and service portfolio , HP is simplifying the Amplify partner membership architecture . Started on May 1 , 2024 , Amplify members will benefit from HP ’ s new tailored approach to meet unique customer demands , driven by a consistent framework and two-track structure : Synergy and Power .

As part of the Power partner track , HP is also introducing new distinctions for enrolled partners : Power Elite and Global Power Elite . This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities .

“ Our partnership with HP has sparked innovation for our customers and helped tackle key challenges ,” said Konstantin Ebert , Chief Operating Officer , Bechtle AG . “ Initiatives like Fast Lane , improving operational efficiency , and More for More , offering increased compensation , demonstrate HP ’ s commitment to on-going channel growth . These efforts showcase HP ’ s dedication to its partners , and we look forward to the future opportunities that lie ahead .”

Driving positive change with Amplify Impact

On May 1 , 2024 , HP extended its pioneering partner sustainability assessment and training initiative , HP Amplify Impact , to distribution partners and nearly 50 countries . Since its launch in 2021 , this acclaimed program has successfully equipped more than 40 % of Amplify partners with the knowledge and tools needed to champion positive change . By prioritizing sustainability as a pivotal competitive advantage , Amplify partners are empowered to create significant impact in areas such as climate action , human rights and digital equity . •

INTELLIGENT TECH CHANNELS LATAM 23