INDUSTRY VIEW

In this regard , effective management of this information is crucial in optimizing field production , improving efficiency , and meeting the growing demands of consumers and regulatory bodies . For this reason , there is a growing adoption of data governance .

According to research conducted by the IBGC ( Brazilian Institute of Corporate Governance ) and KPMG , corporate governance in agribusiness is seen as essential to ensure business continuity , and the main aspects highlighted involve succession planning and the formalization of roles in organizations .

Within this parameter , data governance plays a critical role in the sector , as it involves setting standards , procedures and parameters to ensure the rational use of company assets . This helps to remove emotional components from management and establish clear rules , promoting transparency and efficiency in business .

Moreover , one of the characteristics of agribusiness is the diversity of information about crops , weather conditions , soils , and even financial data , which requires a flexible and adaptable data governance approach to deal with this scenario .

Thus , modern agriculture increasingly depends on the collection and monitoring of real-time data through sensors , drones and various other IoT systems . However , keeping these devices operational and ensuring the quality and security of the collected data represent significant challenges . Interruption in real-time information collection , for example , can impact production efficiency and decision-making .

Another area where governance is essential is data security . This is a critical concern in agribusiness , given the value of the data and the growing threat of cyberattacks . Therefore , protecting confidential information , such as crop data and business strategies , as

well as implementing robust and updated security practices , are fundamental to the sustainability of operations and to mitigate risks .

In this context , data governance in agribusiness is a fundamental step in the modernization and sustainability of the sector . As a result , resistance to professionalization is decreasing as companies recognize the need to maintain global competitiveness , as these measures help ensure business continuity and enable more efficient and sustainable management within a scenario that increasingly records a rising global demand for food .

Finally , the challenges in the sector require investment in technology , personnel training , regulatory compliance and a strategic approach to data management . As agribusiness evolves , data governance plays a fundamental role in maximizing food production and managing resources efficiently , sustainably and profitably , thus ensuring its essential role in the global economy and in the food security of mankind . •

Bárbara Fraga , Consultant and AI strategist at A3Data , a consultancy specialized in data and AI , tells us about the data governance challenges in modernizing the Agribusiness sector in Brazil .

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