EXPERT SPEAK
Thiago Brandão , Forbes Under 30 , CEO and Co-founder of Cuponeria
Andrea Miranda , CEO and Co-founder of STANDOUT , a martech reference in digital trade marketing , which helps brands communicate directly with their audiences on e-commerce product pages : “ With a focus on retail , I want to see many more AI applications in this sector . Not only in physical stores , but also in the digital realm , supporting both buyers in making a more assertive choice and
Andrea Miranda , CEO and Co-founder of STANDOUT
Therefore , what I wish for is for a global council to be formed , just as it was done in the early days of the World Wide Web with the W3C , the main standardization organization for the WWW , and more recently with the Metaverse , so that relevant topics can be regulated by humans who understand their implications deeply .”
Marcelo Peixoto , CEO of Minds Digital , a pioneering Voice IDTech company in voice biometrics in Brazil : “ In addition to high investments in Artificial Intelligence , we expect greater
Marcelo Peixoto , CEO of Minds Digital automation of processes in 2024 , fostering new experiences in journeys . Another pillar that gains strength is also investment in cybersecurity for data and digital identity protection , avoiding sophisticated attacks and information theft by fraudsters and hackers .”
Daniel Prianti , Co-CEO of BPool , an Enterprise Gateway Marketplace established to transform marketing service procurement and the way people work : “ The popularized and democratized AI model , associated with Machine Learning , has been helping brands gain competitive advantages and accelerate results for at least 10 years , and will be an essential factor in maintaining the leadership of these companies , as long as it is applied clearly and attractively . Increasingly integrated with marketing services , one of the advantages promoted by AI , which is expected to be massively used in 2024 , will be hyper-personalization . Thanks to the ability to process thousands of consumer data , it is possible to ensure greater agility and customization in creating campaigns and pieces for different audiences automatically , optimizing resources at all levels .” •
brands and e-commerce in delivering the best consumer experience , wherever the buyer is .
“ As a computer scientist with more than 30 years of experience in IT applied to digital marketing and advertising , what I do not expect from AI is for it to self-regulate .
What I do not expect from AI is for it to self-regulate .
Daniel Prianti , Co-CEO of BPool
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