Intelligent Tech Channels LATAM Issue 11 | Page 20

ENTERPRISE TECHNOLOGY
considering the rapid integration of our acquisitions such as Solution Granted , our new MDR engine and Banyan Security , which brings us even closer to the ‘ device ’ and a solid SASE strategy with SD-WAN that maintains continuous communication with the ‘ perimeter ’.
From a technical standpoint , this year we will hear a lot from SonicWall about these three fundamental pillars in the development of our business partners , a tropicalization of the global message to the reality of Latin America , developed and led by Juan Alejandro Aguirre , the new Director of Engineering for Latin America : 1 . Consolidation and simplification towards the platform : An offering that helps the partner and the new service provider consolidate their purchase from more than 50 brands to basically a couple of platforms that do not compete with
We are 100 % committed to equipping our partners with the latest skills and knowledge .
the services they offer and meet the demands of their end-customers .
2 . Competence against threats :
• Business transformation capability , turning you into the CISO of your SMB client .
• Enable threat prediction , supported and backed by the SonicWall platform .
• Helping organizations create better products and services with a new differential value : Digital Trust .
3 . Omnipresent security : Today , with SonicWall / Banyan , we approach the endpoint , communicate better SD-WAN with the perimeter , and support the partner ’ s SOC service offering with MDR . This is security everywhere .
What strategies are you employing to maintain a competitive edge in the fastpaced Latin American market ?
SonicWall , being a 100 % partner-oriented company , is in the midst of an aggressive transformation called Outside-In , where the partner ’ s voice is a priority in defining our product roadmap and marketing plans . We are undergoing a complete transformation of our product strategy and
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