ENTERPRISE TECHNOLOGY
SonicWall places emphasis on growth in Latin American cybersecurity market
Oscar Chavez-Arrieta , SonicWall LATAM Executive Vice-President
Oscar Chavez-Arrieta , SonicWall LATAM Executive Vice-President , tells us about the company ’ s commitment to channel partners , the opening of a support center in Costa Rica and why Latin America is a market with incredible potential .
cCan you give us an overview of your company ’ s current focus in the Latin American IT landscape ? SonicWall is a company committed to excellence in cybersecurity , focusing on the small and medium-sized business ( SMB ) and mid-market sectors . We offer a broad range of products for the corporate segment . Our global expansion is strategically designed to grow specifically in the SMB / MM sectors ; thanks to this focus , Latin America becomes an extremely attractive market with the highest potential for percentage growth worldwide . According to Canalys analysts , 72.3 % of companies in Latin America have fewer than 500 employees , compared to 49.7 % in the US , 67.1 % in EMEA , and 64.2 % in APJ , which strategically justifies SonicWall ’ s substantial investment in Latin America .
At the same time , Latin America is currently the region migrating most slowly towards the consolidation of cybersecurity ‘ purchasing ’ and ‘ management ’. This is compounded by the fact that most global security brands are looking to position their services in the high-end corporate sector . While this is valid , it distances SMBs from the new generation of effective cybersecurity .
What are the key technologies you ’ re investing in right now , and why do you think they are important for the industry ?
We are strategically investing in cloud technology , Artificial Intelligence , Machine Learning , and advanced firewall technologies . These areas are crucial , as AI-driven threat detection has proven to improve threat identification by up to 35 %. Our goal is to offer sophisticated and user-friendly solutions that align with the industry ’ s move towards more integrated and intelligent cybersecurity systems .
Specifically , in Latin America , we will begin to position our new vision of what it means to be a true security service provider ,
Latin America becomes an extremely attractive market with the highest potential for percentage growth worldwide .
INTELLIGENT TECH CHANNELS LATAM 19