Intelligent Tech Channels LATAM Issue 11 | Page 15

EDITOR ’ S COMMENT

Welcome to the latest edition of Intelligent Tech Channels for Latin America . This month ’ s cover story features Oscar Chavez-Arrieta , SonicWall LATAM Executive Vice- President . He tells us about the company ’ s commitment to channel partners , the opening of a support center in Costa Rica and why Latin America is a market with incredible potential . “ Our global expansion is strategically designed to grow specifically in the SMB / MM sectors ; thanks to this focus , Latin America becomes an extremely attractive market with the highest potential for percentage growth worldwide ,” he says .

“ We are 100 % committed to equipping our partners with the latest skills and knowledge , ensuring they stay at the forefront in this rapidly evolving cybersecurity landscape . For this , we have opened a 24 / 7 local language support center in Costa Rica and have created a new partner program that encourages complete training of our partners in our solutions , allowing them to take responsibility for their own offering , always feeling close to our brand .” Turn to page 19 to read the full article . On pages 24 to 27 , in this month ’ s Future
Tech , Thiago N . Felippe , CEO of Aiqon , tells us how Identity Threat Detection and Response ( ITDR ) can help limit the threats posed by identity theft .
“ In 2024 , user identity is one of the most valuable digital assets for businesses , and for cybercriminals . Advancing the protection of this treasure is critical to sustaining Brazil ’ s digital economy ,” he says .
“ ITDR works by implementing detection mechanisms , investigating posture changes and suspicious activity , and responding to attacks to restore the integrity of the identity infrastructure . This discipline can be implemented with the help of ITDR solutions that perform these actions in an automated way , in a distributed environment , in the cloud .”
Elsewhere on pages 47 and 48 , this month ’ s Channel Chief Marcelo Palazzo , Hillstone Networks Global Channel Sales Director , tells us how Hillstone Networks supports its channel partners in the Latin America market .
Don ’ t forget you can read daily news updates on our website . I ’ d like to wish you a good month ahead and please enjoy the read !
Mark Bowen Editorial Director
INTELLIGENT TECH CHANNELS LATAM 15