ENTERPRISE TECHNOLOGY data centers for the hyper data density of the AI era .
We are in a transition period between the traditional data center and the AI ‘ native ’ data center .
The initial sales opportunity for partners is to offer companies in the sector the Vertiv cooling chip ( equipment ) that can be coupled to existing racks . Another possibility is to offer new maintenance services for Vertiv ’ s innovative Liquid Cooling solutions . The
We are in a transition period between the traditional data center and the AI ‘ native ’ data center .
offer of maintenance and management services , without forgetting the entire implementation and testing phase of the data centers , will have access to differentiated opportunities .
We have a very good price positioning in our region , which allows the channel to have fair earnings .
For the channel , the most immediate opportunity concerns ‘ retrofit ’ projects for partner has to keep in mind that , to generate business , I need to evaluate the real need of the client to propose an assertive offer .
Do you work differently with channel partners in Latin America compared to other regions ?
No – we follow the global guidelines of the company .
How do your partners deliver Vertiv solutions to end-users ?
Consultative sales , based on deep assessments of both the business and technology needs of end customers , are a hallmark of our channel .
Yes , we have resellers more focused on more specific solutions . But both Brazil and Latin America are currently experiencing a moment of profound disruption brought by AI .
In this context , the partner who has the intelligence to act from the project to the
How do you ensure channel partners flourish in a highly competitive market ?
The data center is a data factory that cannot stop , that needs to offer high- level services to all its customers . The partner that presents cultural maturity , mastery of technology and the correct commercial strategy will grow like never before in 2024 .
What are the latest trends you see emerging across the channel ?
AI , 5G , Edge Computing , modular data centers , Liquid Cooling , sustainable data centers , managed data center services .
Which regions do you see offering the most opportunities for your company ?
The acceleration of the digital economy in Latin America is immense . Our entire region is advancing non-stop .
But it ’ s worth highlighting the data center segment in Brazil is in constant expansion . Both hyperscale data centers and smaller ones – many modular – continue to be built and undergoing expansions in the country . •
INTELLIGENT TECH CHANNELS LATAM 21