Intelligent Tech Channels LATAM Issue 09 | Page 19

ENTERPRISE TECHNOLOGY

Fábio Noaldo , Regional Channel Sales Manager , Vertiv LATAM , describes the huge opportunities Vertiv partners face in 2024 and the impact of AI on the data center sector

Fábio Noaldo – Regional Channel Sales Manager , Vertiv LATAM

wWhat does your position entail ? My mission is to build a win / win relationship with our partner ecosystem where , above all , the Vertiv customer wins . Where there ’ s data , there ’ s a data center processing that data .

In this environment , Vertiv ’ s missioncritical offerings of hardware , software and services collaborate to continue the digital processes of the data center and all businesses and people who rely on this data center for their business operations .
In relation to the channel , Vertiv invests in people , processes and technology to support the expansion of this ecosystem ’ s business . We are providers of mission-critical products and know that , always working in partnership with the channel , we sell digital resilience , supporting the expansion of our region ’ s economy .
In 2024 , our partners face a huge opportunity : the construction and retrofitting of data centers to support the explosion of AI applications in Latin America .
It ’ s an open door , added to the implementation of 5G networks , the expansion of modular data centers in Edge Computing , and the quest for the best UX for data center users , means growth for the channel .
Can you explain how your company works with channel partners ?
Firstly , we have a very good price positioning in our region , which allows the channel to have fair earnings , without the need for low margins .
Secondly , the partner benefits from us having complete , high-level solutions , which helps the partner to include services in their value proposition . It ’ s worth noting that every data center operates 24x7 and must offer the service quality that our region ’ s economy demands . This means the possibility for the channel to offer continuous and managed services to customers .
The data center is a living organism that requires trained and capable partners , prepared to act predictively – with the help of Vertiv ’ s software solutions – to ensure the uptime of this critical environment .
All partners can explore the technology , business and management intelligence of the Vertiv Partner Program , which delivers training , certification , incentives and exclusive benefits .
All channels for training can be accessed through the Vertiv Partner Portal . One of
In 2024 , our partners face a huge opportunity .
INTELLIGENT TECH CHANNELS LATAM 19