Intelligent Tech Channels LATAM Issue 07 | Page 21

ENTERPRISE TECHNOLOGY
Channel partners help us connect with more business across all Latin America .
how everything works , before you have full autonomy to drive by yourself .
Another differentiated program we have , is directed customers working with one of our channel partners . The customers can ask Infor to check what a partner is proposing to do . This means the customer has someone who will take an overview and add suggestions . Our experts bring in a lot of best practices from years of experience to add to the value our channel partners already bring . There are not a lot of customers choosing this option , because there is an extra cost , considering the highprofile vertical experts that are involved , but there are cases in which the customer see the value in this service . Recently , we had a case that a company was happy with the partner , but they realised they hadn ’ t worked in many ‘ engineer to order ’ projects , so they wanted to make sure that the partner was recommending the best practice in the industry .
With the Infor program , the customer had access to an industry expert in ‘ engineer to order ’, who checked during the implementation if it was being carried out the right way , giving them a high level of
certainty that the implementation was on the right track .
Another key part of our offer to channel partners is pre-defined processes . For example , to discrete manufacturers , our software has more than 900 pre-defined processes . Ourselves and our partners evaluate these processes with the customer upfront to identify the ones that are the best fit to the customers need . The partner is getting guidance on what the best practice is for 900 processes only in one industry .
The result is a faster time-to-value and increased customer satisfaction .
What advice would you give to companies looking to become a channel partner with your organisation ?
Potential partners need to ask upfront : Do I have a company that will be really supportive ? How does the enablement work ? What happens if the company brings in new software ? How will I get trained on this ? If I need help , would I get charged for it ? Once they have all these questions answered , they can make the decision about becoming a channel partner . It ’ s important that these factors are clarified upfront . •
The access to Infor U is free of charge to our channel partners .
INTELLIGENT TECH CHANNELS LATAM 21