NEWS
Barracuda launches Partner Sales Engineer Community and enhancements to Partner Success Program
Barracuda Networks , a trusted partner and leading provider of cloud-first security solutions , has announced the launch of the Barracuda Partner Sales Engineer Community , an enablement and rewards program for value-added resellers , managed service providers , distributors and systems integrators .
New to the Barracuda Partner Success Program , the Barracuda Partner Sales Engineer Community provides exclusive access to training labs , scanning tools , and live Barracuda product demos and sandboxes to expand technical expertise and help customers understand and strengthen their cybersecurity defenses .
Partners are also eligible for exclusive rewards and benefits and can collaborate with peers .
Jason Beal , Vice President of Worldwide Partner Ecosystems at Barracuda , said : “ The need for always-on security operations is critical in protecting against today ’ s complex cybersecurity threats , and partners need to prioritize complete solutions that are easy to buy , deploy and use .
“ We have made significant advancements to the Barracuda Partner Success Program since its launch last year to arm frontline partners with industry-leading solutions , expert security operations
specialists , and the necessary training and tools to neutralize attacks and improve overall cyber-resiliency . We are continuously listening to and learning alongside our partners in a truly collaborative approach , and these phase three program updates directly address feedback to meet their evolving needs .”
Channel Partners seek balance between accelerating AI innovation and core technologies
TD SYNNEX has published its Third Annual Direction of Technology Report , which reveals that as the technology landscape evolves , businesses plan to invest in strong technology infrastructure , leverage high-growth technologies and work in close conjunction with expert , trusted partners .
The report is based on a survey of more than 1,000 technology resellers , systems integrators , service providers and managed service providers from over 60 countries globally .
These respondents shared they are accelerating investments in AI and Generative AI ( Gen AI ) technologies , with nearly half saying they plan to offer AI-driven solutions within the next two years .
The report also emphasizes the critical role of security , as it remains the top offering for partners , underscoring the need to balance innovation with risk mitigation . But when it comes to doing business , resellers prioritize affordability and flexibility , responding to the evolving needs of their customer base .
Patrick Zammit , CEO of TD SYNNEX , said : “ For the third straight year , the Direction of Technology Report provides a clear picture both of the current state of the technology market and areas where businesses say they plan to invest the most .
“ This year , we ’ re seeing much more detail on how partners are embracing the power of AI and cloud technologies while making technology more adaptable to the needs of their customers . At the same time , they are balancing the need for robust security and regulatory compliance across all industries .”
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