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As data-driven technologies like GenAI become essential to enterprise operations , conversation has shifted from ‘ if ’ or ‘ when ’ a business will need data streaming to ‘ what ’ s the fastest , most costeffective way to get started ?

With license to globally redistribute or embed Confluent ’ s enterprise-grade platform , partners can bring real-time products and Kafka offerings to market faster and easily monetise customer demand for data streaming with limited risk . The program makes data streaming a highmargin part of the business with expert implementation guidance and certification to help partners launch enterprise-ready offerings ; flexible commercial terms that match the ways partners sell ; and on-going technical support to ensure long-term customer success .

“ As data-driven technologies like GenAI become essential to enterprise operations , conversation has shifted from ‘ if ’ or ‘ when ’ a business will need data streaming to ‘ what ’ s the fastest , most cost-effective way to get started ?,’” said Kamal Brar , Senior Vice President , Worldwide ISV and APAC , Confluent . “ We help our partners unlock new revenue streams by meeting the growing demand for real-time data within every region they serve . Confluent offers the fastest route to delivering enterprise-grade data streaming , enabling partners to accelerate service delivery , reduce support costs , and minimise overall complexity and risk .” The need for real-time data has cemented data streaming as a critical business requirement . According to ISG Software Research , ‘ by 2026 , more than three-quarters of enterprises ’ standard information architectures will include streaming data and event processing .’

To meet this need , teams often turn to popular open-source technologies like Kafka and Flink . However , building and maintaining open-source software , especially at scale , quickly becomes prohibitively expensive and time-consuming . On average , self-managing Kafka takes businesses more than two years to reach production scale , with on-going platform development and operational costs exceeding millions of dollars per year . Over time , solutions built with open-source Kafka and Flink consume more and more engineering resources , which impacts a business ’ ability to focus on differentiation and maintain a competitive advantage .

Grow faster with enterprise-grade data streaming

The Confluent OEM Program alleviates the burdens of self-managing open-source technologies while going far beyond just Kafka and Flink . MSPs and CSPs can easily deliver a complete data streaming platform through Confluent , providing a hasslefree solution for unlocking more customer projects across AI , real-time analytics , application modernisation and more . ISVs can embed Confluent within their products or applications to cost-effectively power modern customer experiences fuelled by real-time

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