Intelligent Tech Channels LATAM Issue 16 | Page 19

LATAM
ENTERPRISE TECHNOLOGY

ENTERPRISE TECHNOLOGY

Thriving in a competitive market

Alejandro Musgrove , Senior Director of Partners and Alliances at Dynatrace for Latin America , explains how the company works with channel partners , and outlines its strategies to ensure that its partners stand out within a competitive market .
Alejandro Musgrove

wWhat does your position entail ? As the Senior Director of Partners and Alliances at Dynatrace for Latin America , my job is to ensure the success of the Dynatrace partner ecosystem through strategies of partner nurturing , business development , enablement and planning . To achieve this goal , I focus on building strong relationships with our partners , utilizing the growth and innovation within the Dynatrace partner community . Our mission is to connect industry experts , thought leaders and hands-on practitioners in order to establish a world-class partner network .

Can you explain how your company works with channel partners ?
In order to deliver the best solutions in observability to our customers , we need a vast network of resources to meet all their needs . The Dynatrace partner ecosystem , together with our own resources , ensures that coverage . Having the granularity in services the market needs without partners is impossible .
Achieving the necessary level of detail and specialization in services demanded would not be possible without the collaboration and support of our partners . To showcase our distinctiveness and foster an environment of gains and growth for all involved , we offer the opportunity to build and grow services practice for our partner , as well as preferential access to world-class software and environments .
Dynatrace also provides full access to the world-class Dynatrace University platform to certify the partner ’ s engineers and practitioners . Besides that , we provide sales , engineering , marketing and technical support on every step of the partner ’ s journey with Dynatrace . Dynatrace and the world ’ s leading innovative technology organizations unite to develop integrations , best practices , and extended capabilities that help our customers and solution partners achieve faster time to market and enhanced value .
Achieving the necessary level of detail and specialization in services demanded would not be possible without the collaboration and support of our partners .
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