LATAM

PEDRO BELLUCCI , Channel Sales Manager at Hillstone Brazil , tells us how Hillstone Networks supports its channel partners in the Latin America market .

Can you explain how your company works with channel partners ?

Firstly , we respect our channel partners and that entire ecosystem . We are straight in the way we deal with this ecosystem , working hard to help our partners to grow their business and to be a key partner for its customers . Our distributors are extremely aligned with our objectives .

We share great technology and great business opportunities with our channel partners .

We have a well-defined channel program , with clear rules for our partners .

Participating in the Hillstone Channel Program provides partners with various tools to ensure their cybersecurity projects are led in the best possible way . A key aspect of the Hillstone Channel Program is its focus on training . This training covers current and emerging threats and how to use Hillstone intelligence to help CISOs succeed in combating these threats . this philosophy . The goal is to reward top performers , encourage newcomers , and support those facing significant challenges in their businesses .

Do you work differently with channel partners in Brazil compared to other regions ?

In Brazil , the culture is different , period . We have several extra challenges compared to other regions in the world . And I ’ m not just talking about tax issues . We also have a need to ‘ take the channel by the hand ’, offering training programs , developing projects together , and so on . This is critical because Brazil is a market that needs technology and knowledge to be properly developed . Yes , we need strategic partners who already have the strength to secure large projects . But what about the SMB market ? We are working hard to spread in all Brazilian regions a solid knowledge base about our solutions , both commercially and technically .

How do your partners deliver Hillstone solutions to end-users ?

Many partners are moving towards the MSSP path . Their offerings are based on a layer of services that sustain the digital environment of the customer . In my

Pedro Bellucci of Hillstone Brazil

What is your management philosophy ?

I understand that the more collaborative the team is , the better the performance . It is about building an environment where everyone feels comfortable to raise their hand and speak . Whether it ’ s about a process , a person , or a tool , this is crucial . Everyone should be listened to attentively . This is a posture adopted by my leaders , and I want to keep supporting

We have a welldefined channel program , with clear rules for our partners .

INTELLIGENT TECH CHANNELS LATAM

INTELLIGENT TECH CHANNELS

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