Intelligent Tech Channels LATAM Issue 14 | Page 41

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EXPERT SPEAK
Although deepfakes have garnered attention for their entertainment and creative value , they also present serious risks to businesses . can manipulate a company ’ s stock price or damage its reputation .
Individuals and organizations need to be aware of these risks and take the necessary steps to protect themselves , such as using strong authentication methods ( like biometrics ) and being highly cautious with this type of manipulated media . For consumers , this means choosing vendors and solutions that consider these threats and offer robust protection against them . For business leaders , it is essential to consider these concerns and take necessary actions to protect customers and their businesses .
One such action includes integrating biometric authentication technology into existing solutions and offerings . How does biometrics help defend against deepfakes ? Let ’ s list the main possibilities : videos or images that appear to be of the individual . This could be used to access confidential accounts or commit other forms of fraud .
• Sabotage and espionage : Deepfakes can also serve purposes of sabotage or espionage . For example , a deepfake video
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