LATAM
ENTERPRISE TECHNOLOGY
ENTERPRISE TECHNOLOGY
Pure Storage reveals strategic evolution of partner program tailored for the Subscription Economy
Pure Storage has announced significant updates to its partner program , delivering heightened value and performance to partners , tailored to their unique business models . Geoff Greenlaw , VP EMEA and LATAM channels , Pure Storage , tells us more .
Geoff Greenlaw , VP EMEA and LATAM channels , Pure Storage
pPure Storage has announced some updates to its partner programme . Can you talk us through these please ? The end of February was when the official partner programme was launched . I would say that the updates are primarily designed to enhance our partners experience of working with Pure Storage and really the philosophy behind this is to enable them to develop full autonomy and effectively additional empowerment is what we ’ re trying to give to our channel partners . Historically , for a lot of the pricing partners to come to Pure for everything , even if they were skilled and had their own technical and sales capability , they still had to come to Pure for approval on certain things .
What we ’ re giving back to the channel is a lot more of that empowerment , through enhancements to our automation tools ( the proposal and configuration tools that we give to them ). And we ’ re also giving them the opportunity , and this is critical to our success with our partners , to help them drive more profitable growth in a predictable way . Historically , it was quite difficult to judge where our partner was going to come out from a margin perspective . They didn ’ t know if they were going to get a certain rebate for a certain opportunity . We ’ re taking away all that ambiguity and providing them with a more predictable framework to drive their profitability .
How do the updates to the partner program reflect the company ’ s strategy to support partners in the subscription-based economy ?
If I reflect upon our growth in the Latin American market specifically , that ’ s a good place to start . IDC have just released their quarterly tracker . Pure had the highest revenue growth at 22.3 % in a market that actually declined at minus 10 %. Specifically , that growth came from countries like Brazil , where we grew at 51 % in a market that declined .
In Mexico , we grew at 30 % in a market that was flat . In terms of Brazil and Mexico specifically we are looking to drive our subscription business primarily . I think when you look at the rewards that are available in the partner programme , a lot of them are geared towards a subscription technology ,
The updates are primarily designed to enhance our partners experience of working with Pure Storage .
INTELLIGENT TECH CHANNELS LATAM
INTELLIGENT TECH CHANNELS
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