Intelligent Tech Channels LATAM Issue 13 | Page 51

FINAL WORD
We envision an increasingly promising and transformative scenario for Brazil .

March 2024 marked 35 years of Microsoft ’ s presence in Brazil , a time to celebrate and reinforce its commitment to supporting the country ’ s development .

The company also celebrates the four years of the Microsoft plan Mais Brasil , which has four focuses of action : supporting inclusive economic growth , protecting fundamental rights , enabling a sustainable future and increasing trust in technology .
“ We are proud to be part of the transformations that the country has undergone in these 35 years . We envision an increasingly promising and transformative scenario for Brazil , especially with the acceleration of the adoption of Artificial Intelligence ( AI ) and the arrival of Generative AI , fundamental technologies for seeking answers to the most complex challenges in our society , in addition to contributing to the business growth and the acceleration of Digital Transformation locally ,” said Tânia Cosentino , President of Microsoft Brazil .
An example of the impact made by Microsoft in the country are the free training and professional retraining courses in technology , which offer everything from digital literacy to more advanced modules in cloud computing , AI , data science and cybersecurity .
These initiatives have already reached around 12.5 million people and another 2.8 million people have been impacted . As a result , more than 245,000 were inserted into the world of work within six months of completing these courses . In the area of education , more than 6,800 teachers trained in Microsoft technologies during this period .
Through partnerships with local companies , startups and non-profit organisations , Microsoft aims to collaborate so that society is able to prosper in the era of Digital Transformation and , to this end , it has brought together Microsoft Conecta + in a single portal , all free online course opportunities .
Having a well-prepared workforce is essential , not only to guarantee employability , but also to promote innovation and economic development in Brazil . According to a study released at the end of 2021 by the Brazilian Association of Information and Communication Technology Companies ( Brasscom ), the forecast is that the country will need 797,000 new technology professionals by 2025 – which means an average of 159,000 new vacancies per year . Despite the encouraging numbers , there is a talent deficit in the Brazilian market which , according to the survey , trains only 53,000 people with a technological profile annually .
Support for entrepreneurship
Another important pillar that is part of Microsoft ’ s long-term commitment to the country is the promotion of innovation and entrepreneurship . The company has numerous initiatives on this front , such as the Microsoft for Startups Founders Hub , which aims to remove barriers to the success of startups and
INTELLIGENT TECH CHANNELS LATAM 51