MARKET MOVEMENT
Lecran Technologies and Xilica reach distribution agreement for Brazil
Xilica has announced a unique distribution agreement with Lecran
Technologies for Brazil .
The new partnership is a response from Xilica to the high demand for its solutions in its core markets and the deepening of relationships with resellers throughout the Latin American region .
With a range of IT-centric audio solutions for collaboration space , Xilica ’ s portfolio of digital signal processors , network endpoints , user interfaces and speakers offer distributors the ability to deploy end-to-end installed audio systems using category cable , PoE and standard network infrastructure – with little to no proprietary configuration .
Working alongside allied partners such as Sennheiser and Barco , Xilica products pitch the complete room solution for conference spaces , classrooms and government applications .
“ As demand increases in the corporate , education , and government sectors for easyto-deploy , IT-centric audio solutions that go beyond the standard , we are pleased to have Lecran Technology as a partner ,” said James Knight , CEO , Xilica .
“ The combination of its strong distributor network and channel relationships with Xilica ’ s product portfolio and strategic alliances , offers a compelling value proposition .”
Marcel Briant , Managing Director , Lecran Technology , said : “ At Lecran , our commitment is to partner with the highest quality brands in their class . Xilica perfectly embodies this essence , bringing extensive audio processing expertise to our portfolio .
“ Lecran strives to provide its customers with an unmatched experience and support . We highly value Xilica ’ s approach to service and maintenance , which aligns perfectly with our dedication to exceptional aftersales support .” •
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