ENTERPRISE TECHNOLOGY
Contributing to the collective success of Acronis in Latin America
Agustin Mella , General Manager for Latin America at Acronis , discusses the rapid growth of the cybersecurity market in Latin America and describes how his company works with channel partners .
Agustin Mella , General Manager for Latin America at Acronis
wWhat does your position entail ? As the General Manager for Latin America at Acronis , my role encompasses overseeing all aspects of the company ’ s operations and strategies within the region . With the cybersecurity market growing rapidly in Latin America , we ’ re witnessing a 63 % overall market growth , with Brazil experiencing a 67 % increase in business . Looking ahead , we anticipate a further 54 % market growth next year . My responsibilities include aligning our objectives with this growth trajectory , developing business plans , managing key accounts and partnerships , and representing Acronis in industry forums and events globally .
Can you explain how your company works with channel partners ?
Acronis operates primarily through an indirect channel model , collaborating closely with distributors and service providers to deliver cybersecurity solutions to endusers across Latin America and all around the globe . Our 1,800-plus partners play a crucial role in reaching a diverse range of customers , from small businesses to large enterprises , by leveraging their local expertise and networks . We provide comprehensive support to our partners , including training , marketing resources and technical assistance , to ensure the successful implementation and on-going management of Acronis solutions .
What is your management philosophy ?
My management philosophy is centered around fostering a culture of empowerment , collaboration and continuous improvement within my team . I believe in providing clear direction and goals , while also granting autonomy and accountability to individuals to make decisions and take ownership of their responsibilities . Communication and transparency are fundamental principles , as I strive to maintain open dialogue and feedback channels to address challenges , celebrate successes and drive innovation . Ultimately , I aim to lead by example , inspiring my team to achieve their full
With the cybersecurity market growing rapidly in Latin America , we ’ re witnessing a 63 % overall market growth , with Brazil experiencing a 67 % increase in business .
INTELLIGENT TECH CHANNELS LATAM 19