“ While our core business model remains consistent globally , I recognize the importance of adapting our approach to align with the unique cultural and market dynamics of Latin America ,” he says .

“ In this region , building strong personal relationships and fostering trust are paramount in our partnerships . We strongly emphasize understanding the local market nuances , addressing specific customer needs and providing tailored support to our partners to ensure mutual success . Additionally , we prioritize localization efforts in marketing , sales and support initiatives to resonate effectively with Latin American audiences .” Turn to page 19 to read the full article . On pages 24 to 27 , we learn how Zoop , a leading fintech for embedded financial services in Brazil , has enjoyed enhanced productivity since it replaced 10 monitoring tools with Datadog .

“ We have achieved the so-called ‘ full resolution time ’, identifying the root of problems in both applications and infrastructure – this allows us to make quick adjustments ,” said Zoop ’ s Technology Manager , Laszlo Fent .

Elsewhere on pages 47 – 48 , this month ’ s channel chief is Thiago Felippe , AIQON CEO .

“ Due to the consulting and investigative nature of our sales process and business , it is important to support our channel partners as much as possible ,” he says . “ We offer software engineers and account executives to every partner and deal to make sure we are indeed addressing the client ’ s needs . The goal is not to sell . The goal is to sell something useful and valuable to the client with the utmost excellence .”

Don ’ t forget you can read daily news updates on our website . I ’ d like to wish you a good month ahead and please enjoy the read !

Mark Bowen Editorial Director

INTELLIGENT TECH CHANNELS LATAM 15