Intelligent Tech Channels LATAM Issue 12 | Page 52

FINAL WORD
This March , Pérez celebrates her first year at Vertiv , which was also a great challenge . For this reason , she invites women who are still deciding what they will study and where they will apply for a job , to consider the data center industry as a market that is not only the present , but also the future , since it remains in constant evolution with technological trends such as AI , IoT and 5G . but it also reminds us that we must open our minds to all opportunities for development . The data center industry is growing at a breakneck pace and will need diverse talent to meet the challenges of AI , the 5G network and the metaverse .”
From a maquiladora to the commercial area
A lover of mathematics and with an engineer father , Rosalinda Pérez , Sales Manager for Data Centers , Vertiv LATAM , dedicated herself to studying Industrial Engineering to have a broader scope in her professional career .
She started working as an engineer in a structured cabling factory for telecommunications .
Her love for technology has always been present ; so when she was offered a position in the commercial area , which implied a change from the manufacturing area to a sales executive , she didn ’ t think twice .
Pérez took advantage of this opportunity to enter a completely different world and specialize in the data center market .
Today , she leads a team made up of both men and women , demonstrating
I am absolutely convinced that we are the architects of our destiny .
that gender is not a determining factor for success , but versatility and the willingness to learn is .
“ In my teams there have always been men and women , however , I also want to say that it was not gender that determined who would be part of them , but professional capacity and these advantages we women bring to this market and that give us a differential .
“ It ’ s not all inequality in the bad sense , there are things we should take advantage of . It ’ s very nice to see a woman in the commercial area in an industry with so many men ,” she said .
From data to cloud
With 30 years working in technology services companies , Heidy Bauer , Director of Cloud and Data Center Services , SONDA Chile , still wonders how she got into this industry – she originally preferred to be surrounded by numbers , algorithms and algebra .
Bauer graduated in mathematics and computing , but in a short time she arrived in IT services and never left the issue of technological outsourcing and , consequently , spending a large part of her day involved with data centers .
After a few years in account management positions related to data systems and IT services , she ended up leading the unit dedicated to technology outsourcing at SONDA .
With so many years of experience , Bauer has witnessed firsthand the transformative impact women can have on the data center industry .
“ I am absolutely convinced that we are the architects of our destiny . So , we shouldn ’ t underestimate our capacity and we shouldn ’ t create barriers where there aren ’ t any .
“ We often have this prejudice ourselves and I have the conviction that we need to start from the assumption that we are all on a level playing field ,” she said .
In an ever-evolving environment like data centers , Bauer considers diversity to equate to innovation , and that ’ s one of the key benefits of having more women in the industry . •
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