INDUSTRY APPOINTMENTS
Fernando Bertolla joins Netcore Cloud to drive LATAM market expansion
Netcore Cloud , a leading global innovator in MarTech and Customer Experience solutions , has announced the appointment of Fernando Bertolla , as Head of Sales , LATAM .
This strategic hire marks a pivotal moment in Netcore Cloud ’ s ambitious plans to penetrate deeper into the Latin American market , underscoring the region ’ s critical role in the company ’ s global expansion strategy .
Abithab Bhaskar , CEO of International Business at Netcore Cloud , said : “ We are exceptionally pleased to have Fernando Bertolla as a strategic leader to spearhead our expansion efforts . His deep market insights and proven expertise in MarTech are exactly what Netcore Cloud needs to navigate the complexities of this diverse region .”
Fernando Bertolla ( PRNewsfoto / Netcore Cloud )
Bertolla brings over eight years of experience in the marketing technology space , with notable tenures at ExactTarget and Salesforce Marketing Cloud . His exceptional skill set in driving sales growth and fostering robust client relations is set to be a cornerstone of Netcore Cloud ’ s strategy to establish a dominant position in LATAM .
Echoing the company ’ s focus on LATAM , Bertolla said : “ The LATAM region is ripe with opportunity , and I look forward to leading our talented team to capture these opportunities , contributing to Netcore Cloud ’ s global success narrative .”
Currently , Netcore Cloud works closely with customers like Jobint , Navent , Amaro , Pantys , and Phooto in Brazil . Fernando ’ s strategic appointment signals a new era for Netcore Cloud ’ s operations in Latin America , clearly focusing on leveraging local expertise and insights to drive growth .
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Elea Digital Data Centers appoints Fernanda Belchior as new Marketing Director
Elea Digital Data Centers , a data center infrastructure and colocation platform serving Tier 1 and Tier 2 markets in Brazil , has appointed Fernanda Belchior as its new Marketing Director . Belchior joins the company with over 20 years of marketing and communications experience and a decade of experience in the data center industry , with previous marketing roles at Scala Data Centers and Equinix .
“ We ’ re excited to welcome Fernanda Belchior to our executive team at Elea ,” said Alessandro Lombardi , Elea Digital Data Centers Chairman . “ Her extensive background and success spearheading brand-building for major Brazilian companies will be instrumental as we expand our data center footprint across the region .”
Reporting to Tito Costa , the company ’ s CRO , Belchior will be pivotal in amplifying Elea Digital ’ s mission to deliver secure , sustainable data center infrastructure , enabling Brazil ’ s booming digital economy .
“ I ’ m thrilled to spearhead this next phase of excellence ,” said Fernanda Belchior . “ Elea Digital has constructed outstanding data center infrastructure , and I eagerly anticipate taking it to new heights as we continue powering our customers ’ digital futures across Brazil .”
The appointment supports Elea Digital ’ s commitment to targets linked to a new issuance of sustainability-linked bond debentures , including decreasing water usage , maintaining high energy efficiency , and upholding its pledge to have over 40 % of managerial roles held by women . •
INTELLIGENT TECH CHANNELS LATAM 43