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Pure Storage unveils strategic evolution of partner program built for the subscription economy
Updates will enhance partner experience to drive partner empowerment , scale and preference .
Wendy Strusrud , VP , Global Partner Sales , Pure Storage
P ure Storage has announced significant updates to its robust partner program , delivering heightened value and performance to partners , tailored to their unique business models .
These enhancements reflect Pure ’ s service-led strategy to enable new levels of scale , consistency and preference for partners as the only storage vendor to deliver subscriptions entirely through the channel .
The ability to adapt to the subscription economy is increasingly defining the success of businesses across industries . Customers are opting to pay ratably over time as they react to the impact new technology adoption has on their infrastructure needs . In fact , subscription services now account for nearly half of Pure Storage ’ s reported revenue .
Given the company ’ s leadership and growth in subscriptions as well as the latest updates to the partner program , Pure
Storage is positioned to support partners ’ business growth in the as-a-Service era .
Pure Storage has aligned partner feedback , customer needs and its company strategy to deliver continuous innovation to the partner program . The program transformation will focus on increasing partner profitability , greater automation , building enhanced tools and driving partner empowerment to proactively accelerate the growth of their businesses . The updates include :
• Evolved predictable programmatic pricing model for partners : Pure Storage is introducing a new pricing model framework to provide partners with a simple product and services MSRP and programmatic discounting based on partner type , tier and deal registrations .
• Power to provide quotes independently : New updates to Pure Storage ’ s existing quote configuration and pricing model , and tools will empower partners through automation to conduct independent configurations and quotes as well as backend electronic data exchange ( EDI ) integration for order placement .
• Simplified auditing and reporting : Pure Storage will be making updates to its SalesForce reporting experience , partner dashboard , and recruiting and onboarding tools , enabling partners with a more cohesive experience across the platform .
• Enhanced partner intelligence tools : Pure Storage is launching a partner intelligence dashboard that gives partners visibility into all of their engagements with Pure Storage and customers from current business and pipeline , as well as guided proactive recommendations on upgrade / upsell / renewal opportunities .
Wendy Strusrud , VP , Global Partner Sales , Pure Storage , said : “ As a service-led company , we are proud of our industryleading subscription services and our partner-led approach . Pure Storage has been 100 % channel-led since its founding , and we recognize the pivotal roles our partners play in delivering innovative storage solutions to customers worldwide . With this next evolution , we aim to empower our partners to drive more value and impact in the as-a- Service economy as they meet the dynamic global technology needs of today .” •
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