SECURITY NEWS
Sophos expands commitment to the channel with new dedicated partner care offering
Partner care delivers 24x7 administrative and operational support to boost channel partner profitability .
Sophos , a global leader in innovating and delivering Cybersecurity-as-a-Service , is expanding its commitment to the channel with the addition of Partner Care , a new offering in its global partner program that features a dedicated , 24x7 team of Sophos experts who handle non-sales related questions and operational support .
The offering is designed to speed up response times for Sophos partners and Managed Service Providers ( MSPs ) needing assistance with administrative and operational tasks , freeing them up to focus on selling and securing their customers with Sophos ’ portfolio of innovative managed services and endpoint , network , email and cloud security solutions .
“ Based on our decades of experience successfully supporting partners who sell to mid-market and small business organizations , we know that administrative and operational issues take away valuable time needed to build customers relationships , pursue prospects and close new business deals ,” said Kendra Krause , Senior Vice President of Global Channels and Small Business Sales at Sophos .
“ Partner Care reinforces Sophos ’ longstanding strategy to be ‘ channelbest ,’ which is our commitment to provide partners with optimal , conflict-free revenue and profitability opportunities , curated training and support and advanced security solutions that defend customers from data breaches , ransomware and other debilitating cyberattacks .”
Sophos Partner Care offers a single point of contact for quoting , navigating the partner portal , addressing licensing queries , Not For Resale ( NFR ) requests and more . With this high level of service , partners working with small and midmarket organizations can better boost their productivity and increase profitability .
“ Being busy with administration can consume a lot of time and cost , so the idea that Sophos now has a focused Partner Care program and dedicated team to handle it is unbelievably beneficial ,” said Richard Wenger , Account Executive , Point Broadband LLC , a Sophos channel partner based in Alabama . “ We are looking forward to the training and enablement of the ‘ tool ,’ so we can start executing right away . Every bit of time away from the sales cycle is time away from building relationships and being trusted advisors to our customers . This Sophos Partner Care program is essential to my business .”
In addition to Partner Care , Sophos is offering several enhancements to its global partner program , including an additional 5 % reward on top of a deal registration discount for partners selling Sophos Managed Detection and Response ( MDR ) . This expires March 31 , 2024 .
To help further partners and MSPs with their awareness of critical industry issues , Sophos provides real-time and historical threat intelligence from its Sophos X-Ops unit , a cross-functional team of more than 500 Sophos cybersecurity experts worldwide . Sophos X-Ops ’ intelligence helps
partners and MSPs confidently address customers ’ questions and concerns about the latest ransomware , vulnerabilities and attacks circulating in the news . For example , Sophos recently wrote about the return of Qakbot , after law enforcement disrupted the botnet ’ s infrastructure in August 2023 . With Sophos ’ visibility into this attack and others , partners and MSPs can be on alert for suspicious behaviors and put customers ’ minds at ease because Sophos products and services have updated detections . •
Kendra Krause , Senior Vice President of Global Channels and Small Business Sales at Sophos
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