Intelligent Tech Channels LATAM Issue 11 | Page 22

REGIONAL

TD SYNNEX EXPANDS EXCLUSIVE DISTRIBUTION AGREEMENT FOR BROADCOM ’ S CYBERSECURITY SOLUTIONS IN LATIN AMERICA

The agreement will benefit business partners and customers of Symantec in the commercial and enterprise segments of the region .

TD SYNNEX has expanded its exclusive distribution agreement for Broadcom ’ s cybersecurity solutions to cover Latin America and the Caribbean ( LAC ).

This expansion builds upon a successful distribution agreement established in 2022 for North America , making TD SYNNEX the exclusive distributor in the Americas for Broadcom ’ s cybersecurity solutions .
As a result of this agreement , TD SYNNEX will provide a range of benefits to its community of business partners , enabling them to create and deliver exceptional customer experiences , increase customer retention and generate growth opportunities . Through this agreement , TD SYNNEX in LAC will assist the reseller ecosystem in driving customer-centric initiatives for Broadcom ’ s cybersecurity solutions , while also offering profitable business opportunities , partner support structure and upsell / cross-sell opportunities .
“ We are excited about the extension of the agreement between TD SYNNEX and Broadcom , which already exists in North America as the exclusive distributor for Symantec ’ s cybersecurity product solutions , to Latin America and the Caribbean ,” said Marcos Murata , Vice President of Vendor Management and Business Strategy at TD SYNNEX , LAC .
“ Security is among the top priorities for organizations today , and the demand in this space continues to grow . This agreement with Broadcom represents a significant opportunity to support our business partners selling in the commercial and enterprise segments in LAC , providing them with tools and resources to position themselves as trusted advisors and address many of the security challenges their customers face today .”
“ The commercial and enterprise segments in Latin America and the Caribbean are important for Broadcom ’ s cybersecurity business ,” said Cynthia Loyd , Vice President of Global Enterprise , Partners and Commercial Sales at Broadcom .
“ Expanding our agreement with TD SYNNEX in LAC will help us broaden our reach and provide better experiences for customers in the region . Together , we will work to deepen customer trust in the Symantec brand , ensuring it remains the preferred choice for cloud security solutions . Partners looking to drive their cybersecurity businesses for the future should work with TD SYNNEX today .” •
22 www . intelligenttechchannels . com / latam