Understanding the needs of our partners is key to building trust and fostering collaboration .
An example of this is the F5 annual event , F5 Revolution , which is the flagship event in LATAM for customers and partners . It ’ s scheduled to take place in Cancun from June 11 to 14 , 2024 .
How do your partners deliver F5 solutions to end-users ?
The majority of our partners have their own service teams dedicated to delivering F5 solutions . These teams undergo the F5 certification process to validate their expertise . In LATAM , we launched the partner service program five years ago , focusing on the delivery of high-end solutions . This program is a critical ecosystem where partners work collaboratively with each other and with F5 .
F5 partners are focused on what industries and what customer technology / business challenges ?
Our partners , primarily operating in the enterprise segment , concentrate on key verticals such as finance , government and service providers . They assist our customers in addressing the challenge of securing , delivering and optimizing every application and API , regardless of location .
How do you ensure channel partners flourish in a highly competitive market ?
To maintain a competitive edge , it ’ s essential to stay closely aligned with partners through a partner program that supports their growth . This involves having clear go-to-market priorities and being able to effectively articulate the ‘ why ’ – the direction and value of doing business with F5 .
How does F5 ’ s range of offerings provide a competitive advantage in its industry ?
Last year , we introduced our SaaS offering , F5 Distributed Cloud Services ( XC ). These services , based on a SaaS model , encompass security , networking and application management . They empower customers to deploy , secure and manage their applications in a cloud-native environment , whether in a data center , across multiple clouds , or at the network or enterprise edge .
What are the latest trends you see emerging across the channel ?
Over a decade ago , the common practice was for customers to host applications in data centers . Then , the concept of ‘ moving to the cloud ’ emerged , with predictions that applications would swiftly migrate to the cloud within a few years . However , these predictions were largely inaccurate . Industry experts , analysts , and even manufacturers , misjudged the situation . The actual evolution of application hosting and cloud migration turned out to be quite different from those early forecasts .
The initial belief that all traditional applications , including those critical to business operations , would rapidly move to the cloud proved to be oversimplified . It became clear that different applications required different environments : public cloud , private cloud , colocation , traditional data centers or the edge . This diversity stems from the fact that no single cloud or environment is universally suitable for all applications . Businesses need the flexibility to choose the most appropriate environment for each application . Partners who understand this varied landscape and adapt to their customers ’ diverse needs are poised for success in the near future .
Which regions do you see offering the most opportunities for your company in 2024 and for what reasons ?
Each region , including Brazil , Mexico , Chile and Colombia , has its unique strengths , characterized by a robust channel ecosystem and growth potential for F5 . As an industryleading manufacturer , F5 is recognized for its solutions that optimize any app , any API , anywhere . This reputation is bolstered by the company ’ s flexibility in consumption models and a strong commitment to application security and delivery . •
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