FINAL WORD
This technology has the ability to enhance customer interactions , create creative content for marketing and sales purposes .
Generative Artificial Intelligence ( AI ) has emerged as one of the most promising technological innovations in recent years , demonstrating impressive potential to transform the business landscape . This can be seen in the numbers .
According to a report from the global management consultancy McKinsey , approximately 75 % of the value that Generative AI use cases can provide is concentrated in four crucial areas : customer operations , marketing and sales , software engineering and research and development ( R & D ).
This technology has the ability to enhance customer interactions , create creative content for marketing and sales purposes , and even generate computer code based on natural language instructions . These are just a few of the diverse tasks that Generative AI can perform , highlighting its multifaceted relevance in the business world .
The influence of this technology is not limited to specific sectors , as it promises to have a significant impact on all industries . Examples of this can be found in sectors such as banking , advanced technologies and life sciences , which are poised to reap the greatest benefits , with predictions of substantial revenue impacts .
According to another McKinsey study , the banking sector , for instance , could add between US $ 200 billion and US $ 340 billion annually , while in retail and consumer goods , the potential impact could range from US $ 400 billion to US $ 660 billion per year .
The benefits are numerous ; However , the journey to fully harness the gains of Generative AI is just beginning . While there is excitement about the technology , complete implementation will take time and require addressing significant challenges . This includes managing the inherent risks of Generative AI , developing and mapping the necessary skills for the workforce . Furthermore , using this tool also requires restructuring business processes to incorporate it into the day-to-day operation of a company .
These assertions are supported by studies on the expectations of this technology . According to Gartner ’ s predictions , by 2025 , it is estimated that 30 % of marketing messages sent by
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