Intelligent Tech Channels LATAM Issue 07 | Page 42

EXPERT SPEAK
replaces traditional payment terminals and empowers mobile devices to assume these new roles using a specialized app .
This technology is poised to revolutionize how sales are processed , offering significant advantages for stores and small businesses .
By transforming everyday devices into secure and efficient tools for payment processing , SoftPOS reduces merchants ’ costs , increases convenience , enhances security and ushers in the changes towards the new consumption model .
SoftPOS provides an economical alternative to conventional point-ofsale systems , as the acquisition and maintenance costs of physical terminals are substantial , especially for small businesses . Consequently , expenses can be significantly reduced as merchants can use their devices to process sales .
Convenience is another notable differentiator . The ability to receive payments anywhere and anytime provides
Small businesses , producers and merchants need to stay attuned to the trends of a world without physical cards and with more contactless payments . convenience for both merchants and customers . Imagine a local producer or a small retailer looking to expand their sales at events . With SoftPOS , they can accept payments quickly and securely .
Transactions are encrypted and protected by layers of security , minimizing the risk of fraud or data theft . With the growing popularity of contactless payments , digital media continues to gain ground in Brazilian consumption . By adapting to these changes , entrepreneurs can expand their customer base and increase revenue . In this scenario , consumers also benefit , as technologies can effectively meet their needs .
Small businesses , producers and merchants need to stay attuned to the trends of a world without physical cards and with more contactless payments and consider adopting SoftPOS as a strategy to stand out in the market , attract more customers and boost the growth of their businesses . Growth opportunities will arrive more quickly for those who adapt to this new trend , which will grow exponentially . •
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