EXPERT SPEAK
GET CLOSER , PAY , GO AHEAD : THE CARDLESS PAYMENT REVOLUTION IN BRAZIL
Felipe Gomes , Manager of Services and Solutions at Ingenico , notes that Brazilian establishments face a new landscape of payment methods due to Digital Transformation .
Recently , we have witnessed a significant shift in people ’ s consumer habits . A trend gaining momentum is cardless payments because consumers are increasingly opting for alternative payment methods , embracing contactless initiatives .
This new choice concerns many factors , from security and privacy issues to the convenience offered by new technologies . Given this landscape , it is essential to note how this trend will impact Brazilian point-ofsale establishments .
Data security is a significant motivator for alternative methods such as mobile app
Felipe Gomes , Manager of Services and Solutions at Ingenico
Data security is a significant motivator for alternative methods such as mobile app payments or cryptocurrencies . payments or cryptocurrencies . Research indicates that people feel more secure with systems like these , as they incorporate additional protection layers and data encryption to secure transactions .
Another contributing factor to this trend is the convenience provided by new technologies . Currently , it is possible to make quick and practical payments through digital wallets , such as Apple Pay and Google Pay . Just bring your phone close to the readers to complete transactions . This agility appeals to consumers who value convenience in their shopping routines .
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