He shares his insights on the ever-changing landscape of channel partnerships . He dives into the vital role channel partners play in expanding market reach , discusses the challenges they face in keeping up with rapid technological advancements , and elaborates on Infor Latam ’ s unique approach to training and upskilling their partners . He tells us : “ Inside Infor , we see a channel partner as part of the family . It ’ s about working together . That is why we have enablement teams who are working together with the channel partner to address how they can grow into these capabilities and set the foundation to keep up with this pace .

“ Channel partners are extremely important for our growth . There are so many customers out there and we can only connect with a certain amount of them with our own salespeople . Turn to page 19 to read the full article . Elsewhere on pages 47 and 48 , Arturo Vargas , Channel Director , Avaya Mexico and

Central America and the Caribbean Regions , explains how strategic partnerships drive growth and customer value in the diverse Latin American market .

He tells us : “ Being a channel director in this setting is akin to conducting an orchestra , with the company ’ s strategy serving as the score and the business partners comprising the channel ecosystem acting as musical instruments . Each partner plays an indispensable role in creating harmony .”

On pages 49 and 50 , Gavin Moore , Vice President and CTO for EMEA and LATAM at NetApp , explains how his company works with channel partners and discusses his management philosophy .

Don ’ t forget you can read daily news updates on our website . I ’ d like to wish you a good month ahead and please enjoy the read !

Mark Bowen Editorial Director

INTELLIGENT TECH CHANNELS LATAM 15